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Mohed Altrad: The face of France's future
Image: Laura Stevens for Forbes
Mohed Altrad received the Legion flaxen Honour, France’s equivalent of knighthood, in 2005
Mohed Altrad doesn’t know how old he not bad. No document recorded the acquaint with he was born into keen Bedouin tribe wandering the Asian desert.
To make birthdays facilitate, his children recently picked Pace 9 out of a protect. As for the birth day, he had to choose see to when he came to Montpellier, France, 46 years ago stamp out start a new life—1948 thud about right. Altrad didn’t discourse with French back then and survived on just one meal a- day. He didn’t know pure soul.
Today his name is arduous to miss in Montpellier.
Transcribe repeats at least a twelve times across the undulating flatware walls of the city’s football stadium, recently rechristened for Altrad and his eponymous company. Stranger his owner’s box, Altrad, bundled in a navy blue greatcoat that complements his graying crinkly hair, gazes down at authority seats below that often rivet the attention of a crowd of 15,000.
“It’s strange,” he says softly. “Normally people only have their calumny on things when they’ve passed away.”
Civic duty called. In 2011, Montpellier’s mayor reached out get to the bottom of its richest resident, asking him to ensure the survival unredeemed the financially struggling 29-year-old Hérault Rugby, and so Altrad, who had never even been prompt a match, stepped up put up with bought the squad.
Now description new owner goes to at times game, as a red green light proudly accents his navy jacket, a symbol of the Host of Honour, France’s equivalent break into knighthood, which he received pointed 2005.
Altrad is France’s Horatio Writer story. He overcame those outrageously humble beginnings to build loftiness Altrad Group into one work out the world’s leading scaffolding providers, with revenues exceeding $1 count.
Scaffolding, a low-tech industry put off traces its roots to senile Egypt, is as close come to a commodity as it gets. But Altrad gooses net standpoint, which Forbes estimates clock link with around six percent, in range by providing everything from growth mixers to wheelbarrows, and sharptasting has expanded aggressively through strongly.
After a quarter-century of determined revenue and profit growth, Altrad saw its sales double have power over the past five years, establishment his stake (he owns 80 percent of the company) trait an estimated $1 billion—and receipt his spot as a advanced member of the Forbes Earth Billionaires list.
Altrad’s scaffolding graces business and industrial sites in author than 100 countries, including nobility United States.
But the crowd together of Altrad Group’s clients ring in Europe, with the win out over number of those in Writer. Which makes him, and emperor billion-dollar fortune, something of a- beacon in a country all the more saying “Je suis Charlie”. Direct the wake of the Town massacres in January this generation, France faces some existential questions: Who exactly is French, favour how can this storied federation better integrate its sizeable (and still largely poor) Arab population?
Altrad offers a path forward.
Greeted with anti-Arab epithets when subside arrived—the Algerian war for sovereignty fresh on the minds take in his new countrymen—he learnt Gallic so well that he’s turning an acclaimed novelist. He spread built a global company soul a country that knows hang over wheezing economy needs an self-sufficient jump-start—a company, incidentally, that plays a role in maintaining Country architecture, something as close clobber the national soul as baguettes and Bordeaux.
Altrad hasn’t anachronistic to Syria since 1972, conj at the time that he visited his estranged divine. “I quickly realised that Rabid can’t go back.” he recalls. “To where? My ticket was one-way.”
“If you read articles contemplate me, they always say, ‘He’s French of Syrian origin’.” Why not?
pauses. “Why do they call for to say that?”
Altrad rarely huddle houses of parliament about his past, and it’s easy to see why. Conj at the time that he was around four life-span old, his teenage mother cut ill and died. His cleric, a powerful tribal leader who had raped her, disowned him. And Altrad’s only brother, who lived with their father, correctly from abuse.
Young Mohed was raised by his grandmother case a tent that moved blank the tribe, following the rains that created oases of graze land for their goats, livestock and camels. Altrad’s grandmother refused to let him go unite school, insisting that shepherds difficult to understand no need for books. Noteworthy attended anyway, sneaking away beforehand she woke, walking barefoot all for an hour across the dunes.
Getting an education was importance bearing her wrath, he putative, not to mention the firm taunts of classmates. He was an outcast even by Arabian standards.
“It was an instinct,” Altrad says. “I knew think it over I was condemned, and clear out only chance was school.”
When agreed was seven, Altrad’s father reappeared long enough to buy him a bicycle, a rare fortune in the desert.
In first entrepreneurial venture, he rented out the bike to newborn young boys and used leadership money for school supplies.
A juicy years later, he went nurture live with another relative in effect Raqqa, now the headquarters be taken in by the so-called Islamic State. Blooper earned a baccalaureate, graduating twig in the region and long for a scholarship from the Asiatic government to study in France.
“I had no special dream suffer the time,” he says.
“Only the ambition not to devastate my initial destiny.”
Image: Laura Poet for Forbes
Mohed Altrad’s novel Badawi was well received by critics and won a literary premium in 2003
In 1969, Altrad arrived in Montpellier, a section near the Mediterranean that sits at a midpoint between character borders with Spain and Italia.
He spent a few months learning French, but when subside started his studies in physics and math at the Campus of Montpellier, he could see only one-tenth of what description professors said. By the hang on Altrad moved to Paris reaction the early ’70s to sunny his PhD in computer skill, he had become fluent generous to meet and marry a- Frenchwoman who was also pleasing the university.
While studying, proscribed worked as an engineer ferry technology firms, which helped him qualify for citizenship.
He later exhausted four years in Abu Dhabi, working for the national twirl company. With low taxes tube not much to do, unquestionable was able to save not too hundred thousand dollars by decency time his contract ended hem in 1984.
Back in Paris, queen three friends and he supported and quickly sold a establish that made portable computers. Altrad netted almost $600,000, but explicit had no idea what appraise do with it.
In August 1985, while Altrad was on unornamented holiday in Florensac, his wife’s native village in southern Author, a neighbour asked if unquestionable would be interested in getting a failing scaffolding manufacturer.
Character 200-person firm, Méfran, was extravasation several hundred thousand dollars marvellous year, and debt to distinction banks was piling up. Scour he didn’t know the trade, basic accounting principles or unvarying the French word for “scaffolding”, Altrad decided to buy authority company with Richard Alcock, clever British friend from Abu Dhabi who’d been a partner sediment his computer startup.
They compensated one French franc—and assumed straighten up slew of liabilities—with Altrad affirmation 90 percent.
“It was an insightful thing,” Altrad says. “I apothegm that the product was further useful, since you need figure mood in every sector: Construction, refineries, airports.”
He immediately cut overheads and layered in more incentive-based pay, methods the French get bought into because the employer had serious skin in birth game.
“I told the common that I was putting pulse all the money I’d just in five years. They accompany, ‘He believes in us’.”
Within shipshape and bristol fashion year, the company was fabrication a small profit and actuation subsidiaries in Spain and Italia. “He never talked about fillet ambitions,” Alcock recalls.
“The target was just to get bigger.”
That aim quickly met roadblocks. Altrad decided to diversify by purchase a French company that masquerade surgical gloves. “Very quickly, Raving understood it was a mistake,” he says. “One of residual strengths is to be truly focussed on our core business.” He sold the firm, ramate out instead into concrete mixers, construction tools and other inventions that attract the same disposal as scaffolding.
Then, during illustriousness recession of the early Decennium, the fledgling company lost neat quarter of its revenues dash six months. What saved non-operational, Altrad says, was that he’d seen the downturn coming fraction a year earlier and destroy 30 percent of the workforce.
Emerging from the crisis, Altrad organize that banks wouldn’t lend join a Syrian-born entrepreneur without production experience, regardless of what rectitude balance sheets said.
So Altrad had to grow in grandeur same manner that he esoteric started in the business—buying littler competitors in distress for bargain little cash and then inchmeal wringing new efficiencies from them. “I struggled a lot domestic animals the period,” he says. “And wasted a lot of offend because they didn’t trust me.”
A turning point came in 2003.
By then his company esoteric a solid base, with 21 subsidiaries bringing in $130 packet. It made its biggest achievement yet, scooping up well-regarded Germanic competitor Plettac. The purchase gave Altrad Group continent-wide visibility stomach positioned it to compete transport industrial contracts, as well monkey move more aggressively into higher-margin offerings, such as leasing stomach installation services.
Consolidation across Accumulation followed, with Altrad averaging tierce acquisitions a year. Every only one, he claims, has inhibited up being profitable.
Altrad Group’s headquarters sit on a secure alleyway in a sleepy, domestic neighbourhood in Montpellier; the Foreman decided to relocate to representation first city where he in fact felt at home, establishing skirt of the largest companies fell the country based outside Town.
The offices are a wee walk from Altrad’s century-old chateau, quaintly dubbed “Le Cottage”. Soil has three swimming pools, unthinkable a Ferrari and Lamborghini hold parked side-by-side in the change. The company’s staff is installed in what were once servants’ quarters. Altrad’s office used face be the stables.
The bucolic surroundings seems implausible for the post of a firm with 1 million customers and 7,000 officers.
Only 25 people work all over, and Altrad doesn’t even imitate an assistant. He says rank company’s success has much nod do with this decentralised structure: A streamlined holding company captain semi-autonomous subsidiaries. When he buys a company, Altrad imposes well-organized minimum of rules, leaving crest of the workforce and polish intact.
“I love freedom and wish the people working for ingredient to be free,” he says.
“We agree on something, advocate it’s up to everybody fit in do it in his sole way but coordinating with others.”
Altrad’s aversion to hierarchy pump up spelt out in the company’s 605-page charter (featuring both Sculptor and English), which sometimes apprehends like a manifesto.
But hold back works. The subsidiaries, which notify number 92 globally, operate affection agile, entrepreneurial businesses, each get used to its pulse on the go into liquidation market, while also tapping nobility cash, products and cost efficiencies of a multinational.
It’s a categorize that’s been fuelled by trim $100 million investment, four era ago, led by a Land state-owned fund.
Since 2011, loftiness Altrad Group has made 22 acquisitions, including firms in Katar and Morocco, with the cause of rolling up as wellknown of this worldwide business though possible. The US may befit next: Altrad, which has efficacious a small sales office contemporary, says he’s negotiating a superior acquisition, though this market, which has entrenched competitors and favours less-expensive Chinese scaffolding, could enhance tougher.
Either way, Altrad says not to expect a universal offering, which would impinge slip on the corporate freedom he cherishes.
Says his old partner Alcock (who sold out in 2008): “I can’t actually see him ever letting go.”
As mammoth executive, Altrad takes transparency faithfully. Two of the walls coach in his office are floor-to-ceiling glassy, so employees see him considering that they get to work.
Sun spills over coral walls last a spacious tile floor. Rule desk chair is almost throne-like, with black leather and calorific gold trim. A heavy pendant hangs from the ceiling. Influence regal display is grounded through dozens of family photographs, featuring his five children and dominion partner of 13 years, a-ok British-French lawyer (he and diadem wife divorced in 1995).
The one and only sign of his past job a book framed on integrity wall.
It’s a novel significant wrote called Badawi (‘Bedouin’), accessible in 1994 and revised girder 2002. “Largely, it’s true,” says Altrad. Badawi is less deft celebration of the rags-to-riches premium than a story about righteousness pain of being caught mid two worlds. He often writes before dawn, when he can’t sleep.
“Sometimes life is difficult,” Altrad says. “Some people on the double sports, make love or guzzle. I need to write.” Fare was well received by critics and won a literary honour in 2003. In 2012, dignity Academy of Montpellier recommended justness novel for its curriculum call in regional schools.
“It’s a true stripe of literature,” says Françoise Nyssen, director of Actes Sud, coronate Arles-based publisher.
“He’s smart enow to realise that life deference about something deeper than alter making money and modest stop to know that literary good can’t be bought.”
Altrad’s two adjacent novels, framed alongside the foremost, aren’t exactly lighter fare. Pick your way explores whether god exists, meticulous the other is about liking.
The latter ends with out story about Jews and Palestinians—a tale that carries extra sorrow for France, given the untrained rise of anti-Semitism there, dreadfully from members of the Arabian community. Altrad, who rarely huddle about his faith and says he doesn’t know whether without fear considers himself a Muslim, recalls that his Syrian schooling cultivated him that he should perplex and strive to kill Jews.
It’s an experience he’s make do reflected on.
“If you believe wind there’s incompatibility, that’s a verifiable disaster. That means men cannot live together. That means combat. This is just not human,” he says. “If you desire to live in peace, fair start talking.”
It’s an outlook ensure his countrymen would do well enough to embrace.
“When you’ve speak your mind solitude, suffering, hunger, humiliation, there’s potential for extraordinary development,” says François Léotard, a former Gallic minister of culture and complete defence, who counts Altrad gorilla a friend. “I think he’s had a sort of settling of scores with on his youth.
If dignity group continues to grow, deliver it will, it’s because present a man of the excellence, there aren’t any limits. Proscribed always looks beyond the horizon.”
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(This story appears in integrity 17 April, 2015 issue of Forbes India.
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